A bit of madness
It’s difficult with Vladimír Macoun, the owner of Větev Café in Mirotice. This man has his own mind and won’t give you room for any conservative solutions. So, from start to finish, it was all about playing with different concepts and crazy ideas. And that’s why we enjoyed it so much in the end.
How did the collaboration go?
The introductory image before entering the tour was prepared by the owner himself, and his request was to change the word “Virtual.” So, in the end, everything took on the quirky twist of “Firtuální prohlídka” (a playful mix of “virtual” and “foolish”).
We focused on a slightly different approach here. Instead of just creating a tour, we prepared an entire website with not only regular information and contacts but also virtual spaces.
Additionally, at Větev Café, coffee is roasted, but behind closed doors. So, we made the café more open to the world, allowing the viewer to even peek into the roastery. There are two videos there – one showing the journey of the coffee bean to a delicious cup of coffee, and the other educating anyone interested in learning about the preparation of this drink.
We’ll just add a competition, connecting the TikTok network with a direct link to the shop for Vladimír’s delicious syrups.
What they said about us
The world is small and it’s full of coincidences. I met Radek more than a year ago in Písek, where I parked my car, which Radek had also featured in some of his YouTube reports. One thing led to another, and we started collaborating on the virtual tour of our café. His work was pure and honest, much like our approach to preparing good coffee for our customers.